PRESS RELEASE, August 2012

Globally recognized magnetic health gear brand Colantotte makes triumphant Japanese homecoming in tie-up for movie The Avengers.

Osaka, Japan – August 10, 2012 – The $600 million mega U.S. box office hit The Avengers will be released in Japan on August 14. The release also marks a triumphant homecoming for Arc Quest Co., Ltd., makers of the Colantotte brand.

Colantotte has created the exclusive limited edition Magtitan NEO Legend bracelet as worn by Robert Downey Jr. appearing as Tony Stark (Iron Man) in the movie. Billionaire philanthropist Tony Stark is absolutely a perfect customer for a Colantotte item, and by selecting Arc Quest to develop this tie-up product, Marvel Entertainment were appreciating Japan’s meticulous technological skills, along with Colantotte’s reliability, refined stylish design, and high-grade materials.

For the upcoming battle, Stark upgrades Iron Man armor, drawing inspiration from the Magtitan Neo Legend for one vital element of the Mark VII suit. An interactive comic for smart devices featuring the innovation of Stark's new armor has now been downloaded 2.6 million times.

The Avengers even has a scene featuring the Arc Quest Co., Ltd. company president and his family. “Well, it was one of the conditions of the contract for using our product. I really wanted to appear in the film with my family. I think it was the first case for Disney as well! Luckily they have a great sense of humor and let us do it,” says President Katsumi Komatsu.

Colantotte’s Magtitan NEO Legend combines a polished pure titanium core with an embellished, sleek, carbon fiber design, to deliver a stylized element of comfort and functionality. This striking bracelet epitomizes the essence of fashion and craftsmanship, making it the ideal accessory for casual, business, and superhero attire alike.

The Magtitan NEO Legend features a unique Alternating North-South Polarity Orientation (ANSPO™) technology to create a larger magnetic field flow.

About Colantotte:
Produced by Arc Quest Co., Ltd, Colantotte&Trion:Z launched its award-winning range of products in 1997 and is now a leader in providing magnetic ionic gear, with a presence in over 50 countries worldwide. Their products are worn by hundreds of professional athletes including those in triathlon sports, cycling, football, golf, cricket and squash.

For more information:

Contact Information:
Arc Quest Co., Ltd.
Nobuharu Hayama
Tel: +81-6-6258-8170

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